Which option can you use to capture potential business later in the day, even on a limited budget?

As you run your ads campaign, you may not be sure just how to get the best results on a limited budget. This question has perhaps lingered in your mind for a long time now. You don’t have to worry anymore as there’s a perfect option for you—ad delivery. This article explores ad delivery and how you can use it in capturing potential business on a limited budget.

Why Ad Delivery?

The ad delivery method is capable of determining how long your budget will last. There are two ad delivery types at your disposal, each ideal under specific circumstances. On a limited budget like in your case, the accelerated or standard ad delivery method can help you determine which pace you would like your ads to show all through the day. The ad delivery method of your campaign will determine how quickly your ads show as well as the period your budget will last on any given day. Your method of ad delivery can only be important if you’re limited by budget. If the budget is not a limitation to you, the method of your ad’s delivery will not be useful because you have an adequate budget to allow your ads to run through the whole day.

Which option can you use to capture potential business later in the day, even on a limited budget?

Accelerated Budget Delivery Phased Out

As you run your ads campaign, you should keep in mind that accelerated budget delivery will be phased out from all Google Ads Campaign types from April 2020. All campaigns that use accelerated delivery will automatically migrate to the standard delivery on May 1, 2020. You had better switch to the standard delivery ahead of this phasing out. 

To make the switch, go to the settings page and change the budget delivery setting. Ensure you don’t set shared budgets or campaigns to accelerated delivery through third-party scripts or tools as this will return an error message. For more information on this development, you can visit the Google Ads developers’ blog.

Accelerated delivery isn’t good with better budget utilization. If you have a campaign where with a limited budget and you use accelerated delivery. You’ll incur a higher CPM or CPC as a result of auction pressure usually experienced during early hours. You’re better off switching any such campaigns to standard delivery to realize a better CTR for display or better CPV for YouTube.

You can still achieve your ad campaign goals even on a shoe-string budget. The above tips will certainly get you there.

Also Read: Bounded Rationality and the Family Business Decision-Making Process

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